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Abstract

Brand switching is a common problem for all the companies. India has emerged as the fastest growing mobile phone market in the world. Mobile phone was hyped as a revolutionary gadget in the twentieth century. With the advent of advanced technologies like GSM, CDMA, WLL and 3G technology and growing number of service providers, the competition has increased substantially. Day by day, both the public players and the private players are putting in their resources and efforts to improve their services so as to give the maximum to their customers. Hyper competition in the telecommunication industry, availability of number of subscriber options for consumers, diverse tariff rates offered by each player influence consumers to switch the services providers. This study focuses on identifying factors influencing consumer switching behavior in telecommunication industry. On the basis of questionnaires administered to consumers in telecommunication industry, the study reveals that by providing value added services and effective pricing strategies; telecom service providers can control consumer brand switching behavior and can retain the customers.

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How to Cite
D.Shanthi, & S. Nandhini. (2019). A study on factors behind customer brand switching in the telecom industry with special reference to Erode . International Journal of Intellectual Advancements and Research in Engineering Computations, 7(1), 412–417. Retrieved from https://ijiarec.com/ijiarec/article/view/936