A comparitive study on consumer preference towards nestle and cadbury chocolates with special reference to erode district

Abstract

Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard, nutties, crunchy or chew. It is available in small, big and family pack. Chocolate has many shapes like as rectangle, sphere or a brick shape. It tastes like sweet and bitter. Some people have chocolate in a glass of cold coffee, or in the form of a toffee. Some people eat chocolate when they are sad; some relish them when they are happy. But I feel, to have chocolates we don't need a reason, because we can have it anytime, any season.