A study on consumers preference and satisfaction level towards various mobile network operators with special reference to erode district

Abstract

A research study was conducted with an objective to understand the Erode consumer’s preference and satisfaction choice in selecting various cellular mobile network operators. Consumer’s satisfaction and preference is widely varied in accordance with the Communication quality, call service, facilities, price, customer care and service provider’s attributes. A structured questionnaire was developed to collect the required primary data from the consumers. Collected data were analysed, reliability and factor analysis were carried out. The outcome of this research shows a comprehensively integrated framework to understand the relationships among several dimensions. The study shows consumer’s preference and satisfaction were most influential and most preferential factors in selecting various cellular mobile network operators. However, networks quality and availability has a significant impact on consumer’s preference and satisfaction.