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Abstract

A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user. Indian credit card market has been changing rapidly as its doors are opened to the global economy. As profit opportunities are more, major credit card brands have been entering the Indian market. At the beginning, the usage of credit cards had been very limited. They were used mostly in upscale hotels, restaurants, and retail stores and in major urban centers. However, later significant changes occurred in Indian credit card market. Credit card ownership and usage have expanded very rapidly in India. In this backdrop, there is need to study the consumer perception and awareness towards credit cardholders in Tirupur district.

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How to Cite
.D.Shanthi, & D.Anitha. (2019). A study on consumer perception and awareness towards credit card usage with special reference to Tirupur. International Journal of Intellectual Advancements and Research in Engineering Computations, 7(1), 470–476. Retrieved from https://ijiarec.com/ijiarec/article/view/947