Main Article Content

Abstract

The customer is the most important person for a restaurant business. The Customer relationship management is becoming one of the most fundamental aspects of restaurant business. By using CRM correctly, ensure that customer interactions efficient. CRM plays a large role in successful marketing campaigns and Restaurants can identify trends in customer habits. This study what are the factors influencing in determining customer relationship. When Restaurants are understood customer’s needs and customer expectation towards service quality, how can a restaurant decide which menu items to be brought, what specials to make, or what promotions to offer? With a strong understanding and usage of a CRM, restaurateurs can confidently make decisions about their business.

Article Details

How to Cite
MR.J.Tamilarasu, G.Ranjithkumar, & A.Arunprasad. (2018). A study on customer relationship management in restaurants with special reference to Tirupur district . International Journal of Intellectual Advancements and Research in Engineering Computations, 6(2), 948–951. Retrieved from https://ijiarec.com/ijiarec/article/view/581