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Customer preference for a product is a compulsory ingredient for customer satisfaction. Fascinatingly, the span customer satisfaction is utmost important for any marketing manager who desires to improve the market share by improving the customer preference through customer satisfaction. The research of this paper focuses on the customer preference and its linkage to customer satisfaction by considering the various aspects of customer satisfaction of bull machines.

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How to Cite
Dr.V.Manimegalai, & S. Mohana Devi. (2021). A study on customer preference and satisfaction level towards bull machines Pvt Ltd, Coimbatore. International Journal of Intellectual Advancements and Research in Engineering Computations, 8(2), 174–178. Retrieved from