A study on consumer satisfaction of reliance fresh in Tamilnadu (with special reference to Salem district)

Abstract

This Research is done to get an idea of consumer satisfaction. The goal of this study is to find out the market’s customer level of satisfaction and how they satisfy the customers with the service of an enterprise. Customer satisfaction research identifies how well an organisation provide service to the customers from their point of view. And also another goal is to identify areas that still need to be improved so that those areas can be further developed. Here the data type of this study is primary data as well as secondary data. And the sample size is restricted to 120 Respondents. The data is collected by questionnaire method. And the simple average method is the statistical tool used here