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Abstract
Food is the means to our survival. Conversely, we are alert of the fact that the food we eat is adulterated and contaminated, the reason behind this being the use of chemicals, etc. to ripen the fruits and retain the freshness of vegetables. This can prove deadly to our health in the long run, rather than benefiting us. Ever since the environmentalists raised their apprehension regarding harmful effect of increasing use of chemicals in farming, the consumers are getting conscious and selective about edible products. This increasing awareness has caused shifts in consumers' tastes and preferences which have led to the domestic as well as global rise in demand for organic products. Awareness and knowledge has become a crucial factor in changing the attitude and behaviour of consumers towards organic foods, which in turn drives the growth in the organic food markets. This study attempted to gain knowledge about consumer awareness, perception towards organic food product consumption and how socioeconomic variables relate to consumer decision- making concerning the purchase of organic foods.