Main Article Content

Abstract

The purpose of this paper is to study the factors influencing the consumers while selecting cab services. The dependent variable is ‘coupon redemption behaviour and independent variables are innovativeness and price consciousness. The relationship between dependent and independent variables are empirically verified through statistical methods. The statistical tools like correlation, regression and descriptive statistics are used for data analysis. It is found from the study that consumers are interested to redeem coupons while selecting cab services. It is also revealed from the study that consumers are comfortable to redeem coupons through mobile apps while booking cab services.

Article Details

How to Cite
D. Shanthi, S. Arulprakash, & V. RAJESH Kumar. (2018). A study on advertisement effectiveness of Airtel mobile service with special reference to erode district . International Journal of Intellectual Advancements and Research in Engineering Computations, 6(2), 873–876. Retrieved from https://ijiarec.com/ijiarec/article/view/566