A study on women’s preference towards two wheelers with special reference towards Tiruppur district

Abstract

Women now drive the world economy. Women are the world's most influential consumers, and their impact on the economy is rising every year. Customer Perception remains a research topic of strong interest. By keeping in view that future non-refundable income of average household people will increase, so in future their demand and need both increases. The study was carried out to assess the amount of women’s preference towards Two Wheeler Brands. The outcome of the study was based on 150 consumers selected from tiruppur city. The data required for the study have been collected through questionnaires and analysed by using statistical techniques as tools, such as Simple Percentage and Henry garrett ranking. The study pointed out that the women’s preference towards two wheeler brands.