Main Article Content
This study explores satisfaction level of customers towards Life Insurance Corporation in Erode. Due to increasing awareness among people about their uncertainty of life and increasing competition in Insurance sector, it is significant for Insurance Companies to understand the requisite of their customers. The main aim of this study is to know the customer satisfaction towards LIC. This study is based on primary data which is collected through questionnaire among 118 policyholders in Erode and data were analyzed with multi variety statistical tools like simple percentage method, henry garret ranking method chi-square analyses were used to identify the factors responsible for customer satisfaction towards LIC.