An empirical study on impact of online marketing on a small business with special reference to Erode district

Abstract

The goal for this project is to explore the current social media methods of a local business, ambiance, and ultimately determine the best way to reach the most customers. Knowing that the target audience is growing with new technology trends, I’m curious to see whether or not our current marketing methods are reaching as many customers as possible. By organizing a survey focused on social media and email usage, I will be able to determine which strategy is most successful and efficient for our target market. With a large age range among our customers, specifying where customers want to see a business’s marketing can ideally benefit ambiance and other small businesses as well.