Main Article Content


The Social media is changing traditional marketing communication. Consumers are increasingly using social media to search for information and turning away from traditional media such as television, magazines, radio. Companies, therefore, need to create effective online advertising strategies to capitalize on current market segment by incorporating effective features in online advertising, especially in social media. Social media advertising introduced a new, complex and uncontrollable element in consumer behavior presenting a new challenge to the marketers. This study is an attempt to identify their role and describe their impact on consumer buying decision. This research gives explanation on how individuals are attending, processing, and selecting the information on social media advertising before a purchase.

Article Details

How to Cite
M.Sowmiya, & B.Girimurugan. (2019). A study on impact of social media advertising on consumer buying decision with special reference to Tiruppur. International Journal of Intellectual Advancements and Research in Engineering Computations, 7(1), 483–487. Retrieved from