Main Article Content

Abstract

Customer relationship management (CRM) can enhance performance of the organization through effective application of customer knowledge and maintenance of relationships with valued customers. Literature on CRM in an integrative fashion is sparse, rather issues are presented in isolation mostly focusing on technology ignoring other extra-organizational issues like social rapport and customer knowledge.

Article Details

How to Cite
K.Nathiya, & P.Sathish. (2019). A study on customer relationship management of V four system (sharp) with special reference to Tirupur District. International Journal of Intellectual Advancements and Research in Engineering Computations, 7(1), 440–444. Retrieved from https://ijiarec.com/ijiarec/article/view/941