Main Article Content
Abstract
The importance of this study is to examine the customer satisfaction towards online service users in Tirupur. Online service is a present phenomenon which has developed a good importance in the trendy business environment. Online service has grown in popularity over the years mainly because people find it convenient for the comfort of their home or workplace. The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. This study is taking place to identify the factors that may influence customer’s online service satisfaction. Generally, the success of online service essentially depends on the customer satisfaction during their purchase.