Main Article Content

Abstract

The main purpose of this research was to investigate the effect of sales promotion and natural environment that is casual factor in customer buying behavior. The survey found that there was an insignificant relationship between coupons and buying behavior. On the other hand the buy-one-get-one free, Physical surrounding has a significant relationship with the purchasing behavior. The consequences of this research will help marketers to recognize the most excellent kind of promotional tools that significantly influence the purchasing behavior of customer.

Article Details

How to Cite
N .Devaraj, & K. Balaji. (2019). A study on the effects of edible oil sales promotion towards customer buying behaviour with special reference to Mr.Goldoil company Pvt Ltd., Erode . International Journal of Intellectual Advancements and Research in Engineering Computations, 7(1), 370–374. Retrieved from https://ijiarec.com/ijiarec/article/view/928