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Abstract
The purpose of this paper is to find out consumer Buying behavior towards Reliance Supermarket in Erode city. A total of 250 consumers of Supermarket were personally surveyed with a structured questionnaire. These consumers are spread out through Erode city. Descriptive research design is used and convenient sampling method has been used for the study. Garrett’s ranking technique is adopted to analyse the problems of the respondents. The study was restricted only to Erode city. So the results cannot be generalized. The results may help the management of supermarket to understand about the factors that influence the Buying behavior of consumers towards supermarket, so that they can implement the requirement of the consumers and be successful in the emerging retailing environment.