Main Article Content
Abstract
Today the women feel uncomfortable leaving the home without makeup on, no matter the destination: movies, gym, school, work, or even the beach. Makeup has become a source of oppression amongst women because this population does not feel beautiful without it. The purpose of this research was to study how makeup influences the way third parties perceive particular personality and physical traits. Previous research has found that low self-esteem, low confidence, and high levels of anxiety lead to increased makeup usage; and increased makeup usage positively correlates to attractiveness, femininity, and sexiness and negatively correlates to likeability, morality, and competence. Third party observers’ perception of makeup is influenced by the following factors: situation, race, and time. The present research may inform women on how to tailor their makeup choices to influence particular perceptions. In addition, psychiatrists and other healthcare professionals may use this information when diagnosing or treating a patient. Businesses and corporations may use this knowledge to reduce bias.