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Abstract
New generation banking has come a very long way from those modest beginnings in Florence. New generation banking today covers the entire range of finance from simple savings to credit cards and home loans. Banks today are connected electronically so that banking transactions can be made globally in a split second. The present study attempted to know the customers’ satisfaction and awareness towards new generation banking services. The present study is exploratory-cum-descriptive in nature. The sample size was 400 selected on the basis of simple random sampling from the Erode district of Tamilnadu. Technological innovation and application of modern technology in the new generation banking sector make a great revolution in Indian Banking operations through tech-savvy system. Through the introduction of information technology, the banks offer various services to the customers, like internet banking, electronic payments, security investments and information exchanges.