Sachin Verma, Sharanyaa S, Suraj, Sathyam Gupta A, and Sneha R. “Evaluating Brand Loyalty in the Face of Generic Drug Entry: A Case Study Approach”. International Journal of Intellectual Advancements and Research in Engineering Computations, vol. 14, no. 2, Apr. 2026, pp. 201-6, https://ijiarec.com/ijiarec/article/view/1852.