D.SHANTHI; S. NANDHINI. A study on factors behind customer brand switching in the telecom industry with special reference to Erode . International journal of intellectual advancements and research in engineering computations, [S. l.], v. 7, n. 1, p. 412–417, 2019. DOI: 10.61096/ijiarec.v7.iss1.2019.412-417. Disponível em: https://ijiarec.com/ijiarec/article/view/936. Acesso em: 4 mar. 2026.