VERMA, S.; S, S.; SURAJ, S.; GUPTA A, S.; R, S. Evaluating Brand Loyalty in the Face of Generic Drug Entry: A Case Study Approach . International journal of intellectual advancements and research in engineering computations, [S. l.], v. 14, n. 2, p. 201–206, 2026. DOI: 10.61096/ijiarec.v14.iss2.2026.201-206. Disponível em: https://ijiarec.com/ijiarec/article/view/1852. Acesso em: 15 aug. 2026.