KOKILAVANI.S; J.SELVAKUMAR. A study on impact of mobile advertisement in consumer purchase decision Erode city. International journal of intellectual advancements and research in engineering computations, [S. l.], v. 5, n. 2, p. 2101–2104, 2017. DOI: 10.61096/ijiarec.v5.iss2.2017.2101-2104. Disponível em: https://ijiarec.com/ijiarec/article/view/1692. Acesso em: 26 jul. 2026.