Mrs. S Maheshwari, Nandhini S, Nithya G and Yugesh J 2021. Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites. International journal of intellectual advancements and research in engineering computations. 7, 2 (Jul. 2021), 2406–2419. DOI:https://doi.org/10.61096/ijiarec.v7.iss2.2019.2406-2419.